Sun-Maid Growers of California acquires baby food brand Plum Organics

Farmer’s cooperative Sun-Maid Growers of California, US, has acquired organic baby food and kids snacks brand Plum Organics from Campbell Soup Company.

Established in 2007, Plum Organics provides a wide range of organic nutritional foods and snacks to babies, toddlers, and children.

The company claims that all its products are certified organic and non-GMO. Plum Organics was acquired by Campbell Soup Company in 2013.

Sun-Maid Growers of California president and CEO Harry Overly said: “We’re excited to welcome Plum Organics’ nutritious line of baby, toddler and kids’ food products to our imaginative world of delicious, whole fruit snacks.

“Our purpose is to help mom find better-for-you food options that taste great and kids will love. Adding Plum to our innovative product lineup delivers even more choices for her and her family. Plum is a natural fit for the Sun-Maid family given our expertise, leadership and rapid growth in healthy snacking, along with our strong emotional connection with family households.

“Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We’re committed to carrying on Plum’s mission of serving babies the very best food from the first bite.”

Financial details of the transaction have not been disclosed.

The deal is expected to close in the upcoming months.

Upon the completion of the deal, baby food brand will join growing portfolio of better-for-you whole fruit snacks.

Campbell Meals and Beverages president Chris Foley said: “The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages.”

For this deal, Sun-Maid was advised by Cascadia Capital while Campbell was advised by Evercore.