Sovos to acquire pancake and waffle mixes maker Birch Benders

US food company Sovos Brands has agreed to purchase Birch Benders, a manufacturer of pancake, waffle mixes, toaster waffles and baking cups.

This acquisition is part of Sovos’ strategy to further strengthen its position in the breakfast and snacking categories. Financial details of the deal have not been disclosed by either company.

Based in Denver, Colorado, Birch Benders food products are claimed to be organic, plant-based, non-GMO, protein, paleo, and keto alternatives.

Upon completion of the deal, Birch Benders will be the fourth brand in the Sovos portfolio, which includes Rao’s, a line of pasta sauces, soups, frozen entrées and dry pasta; noosa yoghurt and Michael Angelo’s frozen entrées.

Sovos Brands president and CEO Todd Lachman said: “With its absolutely delicious products that deliver against healthy consumer lifestyles such as paleo and keto diets, Birch Benders is the perfect next addition to our growing portfolio of one-of-a-kind brands.

“Birch Benders shares Sovos’ commitment to making simple and delicious foods that use only the highest quality ingredients.

“With our proven ability to transform brands by unleashing growth and deepening consumer affinity, we are thrilled to take Birch Benders to a new chapter of growth while diversifying Sovos Brands into new categories.”

Completion of the deal is expected to take place by the end of October.

Birch Benders founder and CEO Matt LaCasse said: “We are absolutely thrilled to be joining the Sovos Brands family.

“We believe the wealth of experience and resources of the team at Sovos will allow us to reach even more consumers with our delicious, innovative, easy-to-make offerings made with nutrient-rich, quality ingredients.”