Red Rock Deli to enter US market

Australian snack brand Red Rock Deli is ready to make its stateside debut in select markets and across the country through select online retailers later this year.

Red Rock Deli is a brand of PepsiCo that makes potato chips in Australia.

PepsiCo’s US subsidiary Frito-Lay, which manufactures and sells corn chips, potato chips and other snack food products, will be introducing Red Rock Deli in the US market.

Red Rock Deli’s US debut range includes Himalayan Pink Salt, Red Curry & Coconut and Lime & Cracked Pepper flavoured chips.

The company noted that each of its variety combines distinct flavour profiles with a velvety crunch.

Frito-Lay North America senior marketing director Stuart Beck said: “Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavour experiences.

“We saw an opportunity to bring this distinctly different snacking experience to the cities here in the US that are always hungry for new culinary trends and elevated snacks.”

Red Rock Deli potato chips are claimed to have been produced using the finest potatoes, cooked in 100% sunflower oil, and seasoned with three unique flavour blends.

Additionally, the products are said to be Non-GMO Project verified and free of artificial colours or flavours.