Parag Milk Foods and ColoPlus to launch Go Colo Power in India

Indian company Parag Milk Foods (PMFL) has partnered with Swedish biotech company ColoPlus to launch a natural immunity booster known as Go Colo Power.

ColoPlus is primarily engaged in the research and development (R&D) of products and applications that make use of colostrum-based innovations.

Go Colo Power is based on ColoPlus’ patented technology and is said to be a colostrum-based product that can help improve long-term immunity, as well as assist in strengthening the digestive system.

ColoPlus CEO Conny Hagman was quoted by media sources as saying: “Colostrum is rich in essential immunoglobulins and nutrients that help in increasing the resistance to diseases.

“The health benefits of this milk is not just limited to the newborns, but is beneficial for people of all age groups.”

ColoPlus also noted that its Go Colo Power is produced using the first milk from cows just after calving in order to enrich its immunity-boosting properties with immunoglobulins and probiotics.

PMFL intends to leverage the collaboration with ColoPlus to further expand its product portfolio and offer a range of products to consumers within the health and nutrition segment.

Parag Milk Foods chairman Devendra Shah said: “The launch of Go Colo Power by Parag Milk Foods is the reflection of responsibility of giving back to the society.

“We are the first company to create a unique colostrum-based health food, which not only provides long-term immunity to ill people but also helps to build preventive immunity for one’s lifetime with its high immunoglobulin content.”

Available in powder form, each 200g of Go Colo Power is priced at Rs750 ($10.9) and will be retailed through e-commerce platforms across all metropolitan cities in India.