Ornua launches Kerrygold butter in South Korean market

Irish food cooperative Ornua has launched its Kerrygold butter brand in the South Korean market as part of its growth strategy in Asia.

During the Irish Trade Mission to South Korea and Japan, Ireland Minister for Agriculture, Food and the Marine, Michael Creed TD, launched the butter brand in Hyundai Department Store Samseong-dong in Gangnam-gu district, Seoul.

The butter brand will be available across all major retailers in the country.

Michael Creed TD said: “The launch of Kerrygold in South Korea establishes another important route to market for Irish dairy.

“I have confidence that, in the near future, South Korea will become an important market for Kerrygold butter and cheese.

“As we prepare for a post-Brexit environment, it is critical that we build these new markets for premium Irish dairy products.”

The Irish company claims that its Kerrygold dairy products are produced using milk of grass-fed cows and will bring a new offering to South Korean consumers.

Ornua EMEA and Asia CEO John Jordan said: “Opening new routes to market such as South Korea, is a central pillar of Ornua’s strategy to develop Kerrygold from a butter brand into a €1bn global dairy brand.

“Today’s announcement is also a key step in further diversifying our customer base, a particularly important consideration for Irish dairy farming in the current political environment.”

Ornua recently introduced its dairy products in other Asian countries, including China, Singapore, and Malaysia.