Noops launches oat milk pudding after securing investment

Plant-based organic oat milk pudding developer Noops has launched its product in the US after securing $2m in funding in a pre-seed investment round.

The investment was secured from New York-based firm 25madison, as well as Unovis/New Crop Capital and Siddhi Capital.

Noops will use the investment to fund product innovation activities, further commercialise its products and expand into retail and foodservice segments.

The company also intends to invest in strategic marketing and operations.

Noops founder and CEO Gregory Struck said: “Healthy eating gave me a second chance at life, and that was the impetus for starting Noops. Our mission is to make nutritious, planet-friendly, plant-based real food with more taste and more flavour than less nutritious alternatives.

“We’re inspired and motivated by those looking to make a change in the way they feed themselves and their loved ones without compromising on food satisfaction and enjoyment.”

Noops claims that its Oatmilk Pudding is produced using clean and natural ingredients. It is said to be non-GMO, dairy-free, Certified OU Kosher and free from added sugar. It is also gluten-free and contains no wheat, tree nuts, peanuts, dairy, eggs, shellfish, fish, coconut, or sesame.

The company further added that its new product contains only 180 calories and has 5g to 7g of fibre.

The pudding can now be ordered online and will be rolled out at selected natural speciality retailers and on Instacart by the end of this month.