Quorn launches new refrigerated meat alternative products in US

Global meat alternatives producer Quorn Foods has launched a new line-up of refrigerated products in the US market.

Beginning from this week, the new products will be rolled out across the US and will be available at nearly 1,500 Kroger and associated Kroger banner stores, such as Fred Meyer, King Soopers, and Ralphs.

Claimed to be 100% meat and soy-free, the product line-up will include an Italian Sausage, Chicken & Apple Sausage, and Chicken Strips.

Quorn Foods USA marketing head Ben Sussna said: "The launch of the Quorn refrigerated line at Kroger marks an exciting new chapter for Quorn Foods in the US.

“We are continuously looking for new and innovative ways to make reducing meat consumption tastier, healthier, and more convenient for consumers.

"To that end, Quorn's new refrigerated products provide consumers with endless choice and versatility to prepare delicious and healthy meatless meals.”

Quorn's products are made using its proprietary ingredient, Mycoprotein, which is naturally high in protein and fibre and low in saturated fat and cholesterol.

This unique non-GMO protein gives the products a superior taste and texture to other soy-based foods, according to Quorn.

The company added that its products contain more protein than eggs and are environmentally friendly, with a carbon footprint more than 90% lower than beef and 70% lower than chicken.

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Image: Quorn's new refrigerated products. Photo: courtesy of PRNewsfoto / Quorn Foods.