Nestlé India launches iron-fortified noodles

Nestlé India has increased micronutrients fortification in its Maggi noodle brand, as part of the 'Simply Good’ 2020 initiative.

The company stated that the new move is part of its commitment towards 2020 to help make Maggi ‘Simply Good’, and offer its consumers a healthier and tastier product.

Nestlé India chairman and managing director Suresh Narayanan said: “With the ‘Simply Good’ 2020 initiative, we are building a new, better and an even stronger Maggi brand driven by our purpose, which is ‘enhancing the quality of life and contributing to a healthier future’.

“It is a step where we want to introduce products which offer healthier choices to our consumers as we simplify our ingredients and encourage home cooking.

“At the forefront of this drive is the commitment to reshape Maggi brand’s products to emphasise the use of familiar and common ingredients that people know and use for home cooking, from their own kitchen cupboard.”

According to the latest National Family Health Survey report, approximately 53% of females and 22.7% of males aged between 15 and 45 years, suffer from iron deficiency.

With an annual consumption of 2.5 billion portions, Maggi noodles is a popular product in India and the company used it as a platform for iron fortification.

The company also intends to reduce sodium levels in its Maggi portfolio by 10% by 2020.