Nestlé brand Rowntree’s has introduced two new variants of Fruit Pastilles and Randoms sweets with 30% less sugar.

Nestlé explained that they have replaced the sugar with additional fibre.

To give its consumers additional options, these new products will be offered along with Rowntree’s existing products.

The company further added that the new products will have fewer calories and will be free from artificial flavours, sweeteners and colours, ensuring 100% fruity flavour.

Following the product launch, Nestle also made an announcement that the sugar content across all its confectionery will be reduced by 10% by next year.

"We’ll take every opportunity to innovate and reformulate to improve our products."

Nestlé UK and Ireland chairman and CEO Dame Fiona Kendrick said: “Our announcement last month was all about improving our existing products while this launch is all about choice. These new products will sit alongside our existing range and offer a real alternative for consumers.

“We are delighted that our innovation gives consumers the option of a significantly reduced sugar version of both Fruit Pastilles and Randoms and, as consumers make the switch to the less sugar version, it can help deliver a reduction in the amount of sugar consumed overall."

The new Rowntree’s products will initially be exclusively available at Tesco, and would be retailed more widely later this year.

Kendrick further added: “Confectionery can play as much of a part in the efforts to reduce sugar and tackle obesity in the UK as any other category and, as we’re demonstrating, we’ll take every opportunity to innovate and reformulate to improve our products.

“We have worked incredibly hard to create these brand new versions of our favourite sweets. There have been as many as 76 different versions of the recipe over two years of research and development to ensure that what we have ended up with is just as good as the full sugar products.”

Last week, Nestle also revealed that its KitKat chocolate brand would feature extra cocoa and milk in order to reduce sugar consumption by more than 1,000t from the nation’s diet.

Image: Rowntree’s introduces Fruit Pastilles and Randoms with 30% less sugar. Photo: courtesy of Nestle UK.