IFF acquires PowderPure to meet clean label solutions demand

US-based International Flavours & Fragrances (IFF) has acquired food drying technology solutions supplier PowderPure.

Financial details of the deal have not been disclosed by either company.

Established in 2000 in Oregon, US, PowderPure uses its Infidri drying technology to create all-natural food ingredients by removing the water while maintaining the taste, nutrition and colour of the products.

IFF chairman and CEO Andreas Fibig said: “With innovation and the pioneering spirit an integral part of the IFF story, this acquisition represents another exciting chapter for us, as it fortifies our industry-leading naturals platform to meet consumers' growing demand for natural and clean label products.

“We are impressed with PowderPure’s commitment to innovation and believe that together, we are uniquely positioned to spark further discoveries.”

The company currently  focuses on whole fruits and vegetable powders, as well as juice powders.

IFF flavours president Matthias Haeni said: “IFF’s focus on creating natural sustainable solutions for our customers is woven into everything we do.

“PowderPure will be a great addition to the IFF family.”

PowderPure’s Infidri drying technology is also being used for repurposing other valuable materials resulting from other food processing systems, and transforming them into useful and nutritious products and saving them from waste streams.