Barry Callebaut opens cocoa application centre in Pasir Gudang, Malaysia

Switzerland-based chocolate and cocoa products maker Barry Callebaut has opened a new cocoa application centre in Pasir Gudang of Johor state, Malaysia.

The centre features modern equipment, a demo kitchen, a small-scale production line, and additional workspace areas. It will develop individual product solutions.

Barry Callebaut Group chief innovation and quality officer Peter Boone said: "With rising incomes in Asia Pacific, consumer taste is evolving; they are asking for more sophisticated flavours and colours.

"In our new cocoa application centre in Pasir Gudang, we will work closely with our industrial customers to co-create the consumer products of tomorrow. Unique products that taste delicious, look appealing and are easy to process."

Through its first cocoa application centre in Asia Pacific, Barry Callebaut will provide its industrial customers with prototype and concept development, product and process troubleshooting, and sensory evaluation.

The centre will also provide technical assistance and training for cocoa products, in addition to product and ingredient research.

Near to one of Barry Callebaut’s cocoa factories in Asia Pacific, the centre will facilitate testing and tasting to create new products, applications and processes.

Initially, it will assess the potential offered by cocoa ingredients in beverage, bakery, confectionery and ice cream applications.

Currently, Barry Callebaut has 18 chocolate academy centres, 12 application centres and 19 pilot plants across the world.

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Image: Barry Callebaut will develop individual product solutions at the new application centre. Photo: courtesy of Barry Callebaut.