Nestlé to launch plant-based burgers in Europe and US

Swiss food and drink company Nestlé is all set to launch its 100% plant-based burgers in Europe and the US.

Nestlé’s food business head Wayne England said: “These new burgers don’t compromise on flavour, texture and cooking experience.

“They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.”

Called the Garden Gourmet Incredible Burger, the product will be launched next month across various European regions, including Austria, Belgium, Denmark, Finland, Germany, The Netherlands, Norway and Sweden.

The 100% plant-based burger contains natural protein drawn from soy and wheat, as well as natural plant extracts from beetroot, carrot and bell pepper.

In Autumn, Nestlé will be rolling out the raw plant-based burger in the US.

Called the Awesome Burger, under the Sweet Earth brand, the product will be customised in accordance to the American consumer preferences.

The new burger will complement Sweet Earth’s existing vegetarian burgers.

Nestlé said that its new burgers are the result of collaboration between culinary chefs, alternative protein researchers and local food experts at both Garden Gourmet and Sweet Earth.

England further added: “We’re proud of our ability to make healthy and sustainable food accessible to everyone through our trusted brands. This includes plant-based food products under our Garden Gourmet range in Europe and the Sweet Earth brand in the US.”