Mondelēz International has launched Cadbury Dairy Milk 30% Less Sugar in India to offer its consumers greater choice.

The company claims that the new variant will be free from added artificial sweeteners.

Mondelez India president Deepak Iyer said: “We are delighted to be launching this product in India, given the love and following Cadbury Dairy Milk has in our country. This is the most significant innovation in the brand’s history in India.

“As we continue to define the taste of chocolate, we understand our consumers and are conscious of our commitments to them.

“Cadbury Dairy Milk 30% Less Sugar is another very special innovation that will provide our Cadbury Dairy Milk fans with a lower sugar option, without compromising on our world-renowned taste and quality.”

Additionally, the company claims that its team has replaced the physical functionality of the sugar in solid chocolate in a way that preserves its structure and stays true to the texture and taste of Cadbury Dairy Milk.

Mondelez India Chocolates marketing director Anil Viswanathan said: “We understand our brands play a special role in people’s lives.

“Increasingly consumers want products that reflect their lifestyle and we have always been at the forefront in creating unique products and platforms to address this need.”