US-based fruit ice pop maker Modern Pop has expanded its product distribution to roughly 3,000 placements across the country.

The expansion is backed by investment firms such as Cambridge Companies, Rocana Venture Partners and Steelpoint Capital.

Modern Pop CEO Julie Podolec said: “These are the product attributes, which we believe won over major retailers like Kroger, Safeway, Publix, Whole Foods, Sprouts, and Wegmans.”

The company claims that its products are made using whole fruit, as well as minimal ingredients and less sugar content.

Cambridge Companies partner and chief operating officer Filipp Chebotarev said: “We are proud to support Modern Pop as the brand navigates new growth opportunities in 2018.

“It is reported to be the first company in the world to produce frozen fruit bars that included whole fruit as the main ingredient across all its flavours.”

“The company is invigorating the frozen fruit bar space with real ingredients and exceptional flavours and we at Cambridge Companies SPG are thrilled to be a part of Modern Pop’s next chapter as they continue to develop and expand.”

Modern Pop is offered in six different flavours; strawberry lemonade, raspberry pomegranate, pineapple, mango, tropical, and fruit punch.

It is reported to be the first company in the world to produce frozen fruit bars that included whole fruit as the main ingredient across all its flavours.

Modern Pop co-founder Brad Podolec said: “We’re very excited to be executing upon our vision of creating and commercialising a product that bridges the gap between health and indulgence in the frozen category, and thrilled to be partnered with the amazing funds backing Modern Pop.”