Milk Bar secures investment to expand reach of desserts

Bakery and dessert brand Milk Bar has secured investment from US-based RSE Ventures to expand the reach of its desserts and snacks online as well as offline.

With the investment from RSE Ventures, Milk Bar will be able to meet the growing demand for its products.

The company plans to use the investment to open new brick-and-mortar stores in new cities, revamp its e-commerce and digital platform, as well as expand its offerings of in-store and at-home baking experiences.

The company will also continue to expand the reach of its baking mixes, proprietary coffee, and merchandise.

Milk Bar founder and CEO Christina Tosi said: “For almost a decade, we’ve built the Milk Bar spirit patiently and purposefully by infusing our personality and culture into everything we create from the ground up.”

With 12 locations in New York, Washington, DC, Las Vegas, and Toronto, Milk Bar plans to open two more DC locations this year, and a flagship location in Los Angeles next year.

RSE Ventures co-founder and CEO Matt Higgins said: “Milk Bar is changing the way we think about baked goods.

“Milk Bar is driving towards something even bigger – a way of life that creates connectivity and inspires play – sparked by something as simple as a cookie.”