Maple Leaf Foods to revamp meat range in US

Canadian protein company Maple Leaf Foods (Maple Leaf) is planning to revamp its product portfolio in prepared meats category.

The protein company noted that going forward all its meat products will be produced using real, simple, natural ingredients and will be free from artificial preservatives, flavours, colours or sweeteners.

Maple Leaf president and CEO Michael McCain said: “Consumer expectations are changing, and we are rising to the challenge.

“Protein is foundational to healthy bodies, and Maple Leaf will stand for delicious food made of real, simple or natural ingredients that parents can feel good about feeding their families.

“We have committed ourselves to a radical new food manifesto, which reflects this revolution and defines the standards this brand will live by.”

The new Maple Leaf products will be rolled out immediately across all grocery stores featuring a new logo, packaging design, and easy-to-read ingredient lists on all products.

Maple Leaf marketing and innovation senior vice-president Adam Grogan said: “Over the last 18 months, Maple Leaf has reformulated each product carrying this brand, with just the simplest and highest quality real food.

“We have taken out the things people don’t want or don’t know, and have only included ingredients that deliver our highest standard of quality and delicious taste.

“The result is a breakthrough of innovation in meat products that consumers love to eat. They can feel good about their real food choices and can trust the brand through our commitment to absolute transparency.”