Manna Tree Partners invests in free-range beef provider Verde Farms

Grass-fed and free-range beef provider Verde Farms has received a $15m investment from the US-based firm Manna Tree Partners.

Established in 2018, Manna Tree Partners invests in companies that produce, process and distribute healthy food.

Manna Tree Partners chief operating officer Brent Drever said: “Consumers today are more keenly attuned to the impacts of their purchase decisions from a health and sustainability standpoint.

“We believe Verde is well-positioned to become the brand of choice for these consumers based on their sustainability and animal welfare standards, superior-quality products, traceable supply chain, and a proven, sustainable business model.

“The grass-fed organic beef market remains under-penetrated with significant opportunity to expand with a branded product offering and a thoughtful go-to-market strategy. Dana Ehrlich and his team are tapping into that incredible growth opportunity.”

Founded in 2005, Verde Farms offers 100% grass-fed and 100% pasture-raised organic beef. It serves retail and foodservice customers in the US.

Verde Farms will use the investment to develop new products and expand its geographic presence. It will also improve its operational capacity for innovation in the meat sector and brand promotion.

This is Manna Tree Partners’ fourth investment in brands that focus on health and sustainability.

Verde Farms CEO Dana Ehrlich said: “This partnership will better enable us to meet rising global demand for 100% grass-fed, 100% pasture-raised beef.

“In 2020 we are excited to introduce innovative, ready-to-eat mealtime options unlike anything on the market and to continue our geographic expansion within the United States in the near-term and internationally in the long-term.”

In November, Verde Farms opened a processing facility in Mullica Hill, New Jersey.