KitKat Chocolatory to launch KitKat Chocolatory in UK

Swiss multinational food and drink processing conglomerate Nestlé is set to launch it’s ‘KitKat Chocolatory’ in the UK this week.

The Chocolatory will offer nearly 1,500 different chocolate flavour combinations, including milk, dark, white and ruby. It will also feature a variety of ingredients, such as shortbread pieces chunks, honeycomb and rose petals.

Nestlé UK & Ireland KitKat Chocolatory head Rabia Khan said: “KitKat is our biggest brand and this is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago.

“We know how much people enjoy experimenting with new and exciting KitKat flavours and the KitKat Chocolatory offers a whole new, premium KitKat experience, as well as the chance to create your very own personalised break and have it delivered right to your door.”

Initially, the KitKat Chocolatory will be available across 30 John Lewis stores in the UK.

Before the end of the year, the products will be directly available on Nestlé online shop.

The webshop will be Nestlé’s first in the direct-to-consumer (D2C) offering for its UK confectionery business.

Additionally, the KitKat Chocolatory will give its customers the option to create their own expertly handcrafted KitKat with personalised packaging.

John Lewis Partner and Gift Food buyer Rachel Costello said: “I think our customers will love these exciting new flavours from such an iconic, much-loved brand and the experience of making their own KitKat. There are so many options that everyone can find their perfect flavour. These special KitKats will make fun and unique Christmas gifts and stocking fillers.”