Impossible Foods launches e-commerce site in US

US-based plant-based meat substitute manufacturer Impossible Foods has launched its new e-commerce site, enabling customers to buy products with home delivery.

With the launch of the site, the company said that the consumers across 48 states will be able to directly purchase Impossible Burger.

The company stated that with many grocery retail outlets placing restrictions on the purchase of meat products by implementing quotas, home cooks will now have the option to purchase Impossible Burger in larger quantities on the company’s website.

Through the company’s new online channel, consumers can order Impossible Convenience Pack, which consists of four 12oz packages, as well as Impossible Combo Pack that contains two 12oz packages and ten quarter-pound patties.

Customers can also order Impossible Family Packs, which includes a single 5lb bulk package and Impossible Grilling Pack that features 20 quarter-pound patties.

The company claimed that its Impossible Burger is free from animal hormones and antibiotics, as well as kosher, halal, and gluten-free certified. Furthermore, its meat production is claimed to have a significantly smaller environmental impact than those derived from animals.

Orders will be delivered to consumers in compostable and recyclable packaging. They can also avail free shipping and two-day home delivery facilities.

Impossible Foods currently distributes its products to more than 3,000 grocery stores across the US, including Albertsons, Gelson’s, H-E-B, Kroger, Safeway, Wegmans and others.

It is planning to further expand its retail footprint by more than 50-fold this year.

In November 2018, Impossible Foods announced plans to sell its plant-based Impossible Burger products in grocery outlets across the US.