Canadian hemp-based food producer Hempco Food and Fiber (Hempco) has signed a distribution agreement with Tree of Life, a UK-based wholesale distributor of natural and organic products.

This agreement will enable Hempco to increase its market reach in the health food sector.

Tree of Life currently serves more than 1,200 retailers in the UK and more than 30 countries worldwide.

The partnership with Tree of Life was driven by the growing demand for the hemp-based products due to its beneficial properties, such as omega 3’s and high plant-based protein content.

Last month, the company launched its new Planet Hemp Organic Hemp Seed Oil + CBD Food Supplement line at the natural and organic products tradeshow in Europe.

“The partnership with Tree of Life was driven by the growing demand for the hemp-based products due to its beneficial properties, such as omega 3’s and high plant-based protein content.”

The company introduced its Planet Hemp Organic Hemp Seed Oil + CBD Food Supplement product line in three varieties comprising Original, Mint and Orange that were approved by the Vegan and Vegetarian Societies.

Hempco identified bulk fibre as one of its key strategic growth markets, and as part of this, the company signed a letter of intent (LoI) with the sustainable building products supplier JustBioFiber.

The LoI calls for 300t of hemp hurd to be supplied when the fibre plant in Nisku, Alberta, begins its operations later this year.

Hempco CEO Diane Jang said: “The initiatives we have set in motion before and since I joined the company are starting to yield results, which we believe will lead to significant growth over the coming quarters.

“The visibility and traction we are generating with our Planet Hemp product lines are reflected by our presence in some of the world’s largest distribution channels, including Amazon, Kane Vet and now Tree of Life.

“We see this as recognition of our operational excellence, a validation of our strategy and a reflection of the increased standing of Hempco due to its majority shareholder, Aurora Cannabis.”