GrubMarket acquires Growers Produce and Cali Fresh Produce in US

GrubMarket has further strengthened its food supply chain in the US with the acquisition of Growers Produce and Cali Fresh Produce.

Financial details of the deal have not been disclosed by the company.

GrubMarket CEO Mike Xu said: “The Growers Produce and Cali Fresh teams are prominent components of the California local food ecosystem. They work with an incredible variety of California farmers and move an enormous amount of fresh produce for those farmers every day.

“They are some of the most grass-rooted, ambitious and hardworking people I have ever met in this space. Together, we will build a greater customer base and a stronger supplier network in the food ecosystems of California and nationwide.”

Growers Produce and Cali Fresh Produce are well-scaled produce wholesale companies that have established customer bases across the West Coast, East Coast, Midwest and other parts of the US including its Pacific Islands.

Based in Oakland, California, Cali Fresh Produce was founded in 2008 by Adnan Awnallah and Ibrahim Al-Aeli. In 2012, they launched the Cali Fresh Produce San Francisco division, which was merged with Growers Produce in 2018.

The two companies are said to have developed good relationships with producers of California cherries and other seasonally grown regional produce.

With this acquisition, GrubMarket is expected to become a major supplier of California cherries across the US.

Both companies will continue to be managed by their existing leadership teams in their respective operating cities.

Al-Aeli said: “We are excited to join the GrubMarket family and embrace the new growth opportunities that GrubMarket’s technology and network will bring. We source a rich variety of fresh produce from numerous California farms and take great pride in supporting those farmers.

“We were thrilled to learn that GrubMarket shares this same mission of supporting farmers on their platform. We sincerely look forward to joining the GrubMarket Team. Together, we will grow Growers Produce and Cali Fresh to the next level of scale and success across the country.”