Food Attraction doubles production capacity

Food Attraction, the UK-based producer of the street food brand Jake & Nayns’, has doubled its production capacity after receiving funding from HSBC UK.

Based in Leicester and established in 1999, Food Attraction produces filled naan bread.

The company began with a single manufacturing unit with a large courtyard and car park. It has purchased 10,000ft² of additional space to increase its production capacity by 200%.

HSBC has offered funding to the firm through a commercial mortgage. This is part of a £500m lending fund to support small and medium-sized businesses.

HSBC UK East Midlands Business Banking area director David Tomlinson said: “The UK’s food-to-go sector is rapidly growing, so it is a great time for Food Attraction and the Jake & Nayns’ brand to expand.

“The new premises will provide plenty of room to fulfil their growth ambitions, with the aim of investing in the local community through the creation of up to 150 new jobs. The company has great plans for the future, and we wish them the very best.”

Food Attraction has supplied more than 50,000 units of its products. Major UK retail outlets, including Sainsbury’s, Co-op and WHSmith, have stocked its goods.

The company currently has a workforce of 105 employees. With the latest facility expansion, it intends to create 150 new jobs over the next three years.

Food Attraction managing director Jake Karia said: “We’re extremely proud of the fact that we’ve managed to retain the family feel of the business at the same time as experiencing huge growth. The additional manufacturing space will help us increase production capabilities and allow us to meet the rising demand for our products.

“To support the property purchase we turned to HSBC UK, where our relationship manager Chris Haslam catered to our needs with the commercial mortgage.”