Firmenich opens new innovation centre in US

Swiss fragrance and flavour company Firmenich has opened its newly designed West Coast Innovation Center in Anaheim, California, US.

The company said that its Taste & Beyond facility has been designed to enhance creativity and collaboration with customers in food, beverage and nutrition innovation.

Firmenich Taste & Beyond North America senior vice-president Chris Perkins said: “Our California facilities have been located in Anaheim since 1926 and this new site is an exciting step on our journey.

“The West Coast Innovation Center was designed as a rapid collaboration space to work more closely with customers across food, beverage and nutrition, to cut the time from concept to creation and quickly pilot in the market.

“This new facility will take our capabilities to the next level as our customers’ trusted innovation partner.”

Firmenich’s new facility has been developed using advanced architectural approaches and designs, leveraging modular construction principles.

The interior design is claimed to pay ‘tribute to the building’s history in Anaheim, as well as the entrepreneurial spirit of its past inhabitants and surrounding community’.

Firmenich New Venture vice-president Karl Witton said: “We have an entrepreneurial mindset and a dynamic team, just like our Firmenich founders, and our new facilities are the culmination of our hard work and truly collaborative approach.

“We’re eager to share this new development with our customers and partners.

“Our team at the site focuses on more than just flavour applications; they are product developers first. Taking this approach provides our customers with the unique resources, skills and focus to enable them to scale up their business.”

In May 2018, Firmenich increased its presence in California to cater to customer requirements by providing tailored taste and nutrition solutions, including a new range of organic products.