Daring Foods partners with Rastelli Foods Group in US

Plant-based meat alternative company Daring Foods is set to enter the US market through a strategic partnership with the Rastelli Foods Group.

Rastelli will serve as the exclusive national distributor of Daring Foods’ plant-based chicken.

Daring foods co-founder and CEO Ross Mackay said: “Our goal with the launch of Daring Foods was to make the swap to plant-based meat as simple as possible.

“We focused on bridging the taste gap, successfully taken on the daunting task of replacing a beloved staple in our diet with an alternative that you can cook with, tastes great and is good for you.

“After 24 months of hard work, introducing Daring is an incredibly important step for us. With Rastelli’s we reach customers across the nation all at once, we are not limited in any way.”

The company manufactures its plant-based chicken alternative using five non-GMO ingredients. It will supply it to restaurants and retailers across the US.

Rastelli has also agreed to support Daring’s plan to enter the direct-to-consumer product delivery business in February next year.

The company has been in business for more than four decades. It distributes to hotels, restaurants, retailers and private consumers across the globe.

Rastelli Foods Group president Ray Rastelli said: “Rastelli’s is a protein company, not just a meat company.

“Daring fulfils all our requirements for clean, responsibly sourced products. They epitomise what customers have wanted all along, a clean label product that is not a novelty but meant to be eaten every day and easy to cook by almost anyone.”