Danone launches new no added sugar yoghurt range in UK

Danone has launched its new range of yoghurt in the UK which is made from simple ingredients, is free from added sugar and is targeted at families.

Its ingredients include milk, live cultures and fruit layers.

The company has released various flavour combinations, including strawberry and blood orange, peach and ginger, and blueberry, blackcurrant and beetroot.

Danone general manager Adam Grant said: “For Danone, doing good is about more than just making delicious yoghurts with no added sugar. It’s about doing our bit for families, our communities and our planet.

“That’s why our new range focuses on Simply What Matters and caters for all the important daily family moments, which we know help to build sustainable eating habits. It’s also why all our pots and cardboard are 100% recyclable.”

The new range is available across major retailers in the UK in various packaging formats. It is available in single-serve pots, family sharing pots, multipacks and organic kids pouches.

The company also said that it will promote its new range in all formats and at all retailers.  It will phase promotions across the year, starting this month.

Last April, Danone signed a definitive agreement to divest its US organic salads business Earthbound Farm to Taylor Farms.

Neither company has divulged any financial details.

Based in Salinas, California, Taylor Farms is a leading North American producer of salads and fresh foods.