Conagra to launch Bigs Taco Bell Taco Supreme in US

Conagra Brand’s (Conagra) Bigs Sunflower Seeds is planning to introduce a new flavour of Taco Bell-inspired sunflower seeds called Bigs Taco Bell Taco Supreme in the US market.

The new product will be launched in the market under the sunflower seed category.

Set to be released this month, the product offers a combination of the domestically-grown sunflower seeds with the well-known spicy taco flavour.

Bigs Sunflower Seeds Marketing vice-president Greg O’Neal said: “Both Bigs Sunflower Seeds and Taco Bell are synonymous with bold flavours.

“We’re excited to introduce these sunflower seeds to fans of both Bigs and Taco Bell. We anticipate taco lovers around the country are going to love them.”

Yum! Brands subsidiary Taco Bell is a US fast food chain that offers a wide range of Mexican foods including tacos, burritos, quesadillas, nachos, novelty and specialty items.

The new Bigs Taco Bell Taco Supreme seeds will be available in a 5.35oz size with a manufacturer’s suggested retail price (MSRP) of $1.99.

Headquartered in Chicago, US, Conagra offers a wide range of food products under various brands, which include Marie Callender’s, Reddi-wip, Hunt’s, Healthy Choice, Slim Jim and Orville Redenbacher’s. Other emerging brands of Conagra include Alexia, Blake’s, Frontera, Duke’s, and Angie’s Boomchickapop.