Conagra Brands to expand portfolio with new food product additions

Food company Conagra Brands is set to expand its portfolio as part of its continuous efforts to offer provocative food in contemporary forms and flavours to retail customers and consumers.

The company will introduce products across four domains, including frozen and refrigerated meals, snacks and sweet treats, condiments and enhancers, and shelf-stable meals and sides.

Conagra Brands executive vice-president and co-chief operating officer Darren Serrao said: “Conagra Brands has been reinventing frozen meals to drive growth since 2015, and our efforts are fuelling the entire category.

“We see continued growth ahead for frozen meals, and are taking advantage of this opportunity by offering consumers the flavours, modern health attributes and convenience they demand.”

Conagra’s new food lineup will be rolled out throughout this year and into 2020.

Some of the new products that will be offered include trail mixes that are claimed to be non-GMO and free from gluten, artificial colours, flavours or preservatives under Angie’s BOOMCHICKAPOP brand, as well as energy-packed mixes from David Seeds.

Conagra’s frozen food category will primarily focus on American comfort food, modern wellness and international cuisines.

The products that will be part of this segment include cornbread pies from Marie Callender’s; P F Chang’s home menu ramen; vegetable bowls and steamers under Healthy Choice and Bird’s Eye brand; pasta dishes from Bertolli; and sandwiches from Banquet.

Additionally, the company will expand its Reddi-wip barista series with the addition of two items, as well as introducing a new pudding flavour to the Snack Pack brand. Giant versions of classic Slim Jim meat sticks will also be released.

Conagra Brands executive vice-president and co-chief operating officer Tom McGough said: “We have a $2bn portfolio in snacking, which is the fastest-growing occasion in food.

“We also have a sizable grocery portfolio, which includes a $1bn presence in condiments and sauces.”