Budweiser and Coleman launch natural meat line

Coleman Natural Foods and Budweiser Beer have launched a natural meat line that will be sold in grocery stores across the US later this year.

The Coleman Budweiser product range includes St Louis Style Pork Spareribs in full and half racks, Pulled Pork, Jalapeno Cheddar Brats and Beer Brats.

While St Louis Style Pork Spareribs and Pulled Pork are soaked in Budweiser sauce, the Jalapeno Cheddar Brat and Beer Brats are produced using Budweiser American lager.

Coleman Natural Meats general manager Bart Vittori said: “Budweiser is an iconic brand that is recognised throughout the US with impressive advertising and marketing.

“The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case.

“The processed meat department has been hungry for new innovations and new customers. The Budweiser and Coleman licensing agreement will drive sales in a flat category within this section of the store.”

The products are claimed to have been produced with slow-roasted Coleman pork, which contains no added hormones or antibiotics.

Vittori further added: “Coleman and Budweiser are combining their dedication to the US family farmers and animal welfare with these new products.

“Coleman’s Budweiser products are 100% crate-free, which is important as we expand this premium category to consumers across Main Street US.”

Headquartered in Golden, Colorado, Coleman Natural has been working with family farmers throughout the country who raise animals in reduced-stress, crate-free environments with no growth-promoting drugs.

It offers no-antibiotics-ever chicken, turkey and pork products under the Coleman Natural brand and organic chicken products under the Coleman Organic brand.

The 100% crate-free pork raised by Coleman farmers are fed an all-vegetarian diet with no animal by-products.