Beyond Meat launches direct-to-consumer e-commerce site in US

Plant-based meat substitute producer Beyond Meat has announced the launch of its new e-commerce portal in the US.

The new direct-to-consumer site features a wide range of plant-based meats such as all-new bulk packs, mixed product bundles, trial packs, and limited-time offers.

The addition of the new e-commerce website will add to company’s presence across 26,000 retail outlets, including Target, Walmart, Kroger, Safeway and Whole Foods, as well as at club stores such as Costco, Sam’s Club and BJ’s Wholesale in the US market.

The company claims that all its products are made with simple, plant-based ingredients with no GMOs or artificially produced ingredients.

Beyond Meat noted that all plant-based meat products will be delivered directly to the customer’s doorstep, with two-day shipping included on all orders.

As part of its commitment to sustainability, each order will be packed in an insulated recyclable shipping box and delivered to customers through UPS carbon neutral shipping.

Last August, Beyond Meat reportedly suspended plans to enter the Japanese consumer market.

Acquiring a stake in Beyond Meat in 2016, Japanese trading house Mitsui & Co told Reuters that it had planned to partner with the plant-based company to sell meat alternatives in Japan, but the project has been officially shelved.

A Mitsui spokeswoman did not disclose details of the negotiation but added that future expansion has not been ruled out.