Arla launches Fibre Yogurt in UK

Danish dairy firm Arla Foods (Arla) has launched a new yoghurt range in the UK market under the brand name Arla Fibre.

The new fibre range of yoghurts will be available in four different flavours, including Strawberry, Blueberry, Raspberry, as well as Pineapple and Passionfruit.

Strawberry and Blueberry flavour yoghurts will be available in 450g pots, while Raspberry and Pineapple & Passionfruit flavour yoghurts will be available in 150g pots.

The dairy company noted that its Fibre yoghurt contains 4.7g of fibre in every portion, while it comes with recommended protein and calcium content.

Arla Foods brand manager James Quayle said: “On average, the UK population only eats about 18g of fibre a day, so when the UK Government released their 2015 guidelines advising that adults should eat 30g of fibre, we realised just how much we are lacking from our diets.

“It’s no surprise that we’re struggling to get enough fibre when traditional fibre-rich foods can be bland and uninspiring, so here at Arla Foods, we set out to change all that and created a tasty yoghurt which equates to 16% of the 30g recommended by the UK Government.”

The new yoghurt range will initially be available at Tesco stores in the UK, while the company is planning to roll its products to other major retail outlets across the country from March.