Arla adds plain variant to Fibre yoghurt range

Global dairy cooperative Arla has expanded its Fibre yoghurt range in the UK with the addition of a new plain variant.

The product’s introduction follows the release of new guidelines by the UK Government, which recommends the consumption of 30g of fibre a day.

Arla’s new plain yoghurt will join the current range of four fruit-based flavours.

The plain variant includes no added sugar and features 5.3g of fibre per 150g. It is claimed to be a low-fat source of the nutrient without the taste or texture of fibre.

Arla Fibre brand manager James Quayle said: “When developing Arla Fibre, we wanted to make sure it was tasty, as well as helping to increase intake so it is easy for consumers to just swap their normal yoghurt without having to make any drastic changes to their diet.

“With the introduction of the plain into the range, this offers another choice, and with plain yoghurt being so versatile in usage occasions, fibre can be enjoyed at any time in a number of different ways, whether it’s breakfast or dessert.”

The dairy cooperative originally introduced the Arla Fibre yoghurt range onto the UK market in January in order to add value to the consumers’ modern and changing lifestyles.

Arla Fibre plain has been released in 450g pots and is currently available at all Tesco stores across the UK.

Arla’s products are sold under the brands Arla, Lurpak and Castello in more than 100 countries worldwide.