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Analysis

European soft drinks: market outlook with Canadean consultant Kate Wratten

Triggered by the recent eurozone crisis, the European soft drinks market has so far seen flat growth in 2012. Carbonates and fruit juices only just stayed afloat, but other categories, such as energy drinks and iced tea, emerged as the big winners. Elisabeth Fischer spoke to Kate Wratten, European business consultant at Canadean, to find out what drinks manufacturers can expect in 2012.

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