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Summer cider series: Q&A with Rekorderlig’s marketing guru Kieron Barton

The Swedish newcomer to the UK cider market, Rekorderlig, surprises with new flavours and tastes, and has a rapidly growing fan-base. In the third and final part of the summer cider series, Elisabeth Fischer catches up with Rekorderlig’s marketing expert Kieron Barton, to find out why ‘beautifully Swedish’ is the best way to sell cider to British consumers.