This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global food and beverage industry executives. As growth of private label products and innovative packaging emerges as the important themes in the present business environment, this report provides the reader with a definitive analysis of the future growth of private label products including key drivers and concerns, new trends in private label manufacturing and advantages of private labels to manufacturers.
Furthermore, this report also grants access to the opinions and strategies of business decision makers and competitors and examines their viewpoints on new packaging trends in the industry, key drivers of environmentally friendly packaging and new packaging techniques and solutions in the global food and beverage industry. The report also provides access to information categorized by region, company type and company turnover.
According to food manufacturers, the top three demand drivers for private label products globally are "better price", "better value for money" and "better quality". Beverage manufacturers also identify "better price", "better value for money" and "convenient package sizes" as important demand drivers.
Global food and beverage industry manufacturers consider that their customers prefer private label products over branded products as they are generally available at a lower cost. Overall, global food and beverage manufacturers and suppliers identified "product quality", "lower cost", "customer demand" and "long term partnership with retailers" to be important prerequisites to engage in successful private label agreements.
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