The beverage market is one of the largest and most competitive markets in the world. Competition gets even higher when discussing soft drinks, with a growing trend in bottled water. This has presented a problem for beverage manufacturers, as it is easy to create a unique soft drink that finds a niche audience, but catching the interest of that niche is a more difficult task.
The need for a product to be eye-catching has contributed to a race to come up with packaging that fits the bill. The precise nature of these concerns varies from segment to segment, but there is an overall desire for see-through, recyclable packing with labels that clearly explain the health benefits of the product.
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