The effectiveness of BENEO ingredients in weight management will be a key focus at Food Ingredients Europe (FiE) in Paris this year. During the exhibition, BENEO will be presenting new product concepts on stand that highlight this health benefit.
With 36% of adults now deemed overweight and 17% defined as obese in Europe, it is no surprise that weight management ingredients are increasing in popularity with food and drink manufacturers alike. In fact, recent consumer insights commissioned by BENEO showed that the European consumers’ major health concern is weight management (43% of respondents), followed by fatigue/low energy (36%) and stress (35%).
At FiE 2015, BENEO will demonstrate how its ingredients can help manufacturers to develop tasty food and drink solutions for weight management that are validated and backed by sound science.
BENEO is a research-driven company and the effectiveness of its functional ingredients has been recognised in numerous technical trials and scientific research studies. BENEO’s technical trials have demonstrated to food and drink producers how the company’s range of ingredients can reduce sugar and fat in recipes, whilst maximising taste and texture.
In addition, recent scientific research has evidenced that BENEO’s Orafti® Inulin and Oligofructose help consumers of all ages to eat less, naturally and over the long term. Also, BENEO’s next generation sugar, Palatinose™, has supported better fat oxidation in energy metabolism during clinical trials, potentially providing longer-term benefits for body composition and weight management.
Due to the company’s unique chain of expertise, BENEO is able to provide evidence-based weight management solutions that are scientifically proven, technically feasible, tasty and in line with consumer trends and expectations. The BENEO-Institute provides insights into nutrition science and legislation, while the BENEO-Technology Center consults on application technology as well as on formulations.
Continuous primary and secondary market research by a dedicated team ensures that all solutions meet and even exceed consumer expectations.
Regional sales director Europe at BENEO Jens Böhm comments: “Our research results show that consumers are particularly concerned about maintaining their weight. Providing answers in this respect means supporting the food and beverage industry with solutions that comply with consumers’ needs.
“BENEO is dedicated to offering evidence-based concepts to manage weight effectively and naturally. Ensuring that our concepts are tasty, technically achievable and provide credible health benefits is our top priority. FiE is the perfect opportunity to showcase these possibilities to both new and existing customers.”
For further information on BENEO and its ingredients, or to meet some of the company’s nutritional, technical and market experts visit BENEO at FiE this year on the stand, Booth #6M5.