Campbell's Soup, USA

The Campbell's Soup Company produces some of the world's best known products and has a global portfolio of brands stretching from Pepperidge Farms to V8 vegetable juice, from Godiva to Tim Tam biscuits.

In August 2005, as part of a global expansion / modernisation plan and relocation agreement, Campbell's announced its intention to build a new culinary campus in the US dedicated to its fast-growing line of StockPot refrigerated natural soups.

StockPot was one of the brands acquired by Campbell's in August 1998 as part of the new Away From Home division, which includes Campbell Foodservice, Campbell Canada and StockPot Inc. Stockpot was founded originally in 1981 by Kevin Fortun who built the business from scratch.

STOCKPOT AND EXPANSION

The $80m, 220,000ft² culinary campus, which has been built in Everett, Washington State, has increased the capacity of the Campbell's StockPot line by over 50%. The new plant commenced production operations in the fourth quarter of 2006 and was able to start taking capacity from the old StockPot facility in nearby Woodinville.

Kathleen Homer, president of Campbell's StockPot said: "Everyone associated with StockPot is gratified that we will be relocating to Everett, which is only 15 miles from our current Woodinville campus.

"While the soups we make at our culinary campus have achieved national presence, the Puget Sound is our home."

STOCKPOT PRODUCTS

StockPot fresh soups and chilli come in twelve different varieties as currently marketed by Campbell's: Adobe Chicken & Toasted Corn Chowder, Tomato Basil Bisque, Creamy Broccoli & Cheddar, Fully Loaded Baked Potato & Cheddar, Kickin' Crab & Sweet Corn Chowder, Tuscan Market Minestrone, New England Clam Chowder, Roadhouse Beef Chilli with Beans, Roasted Vegetable, Creamy Chicken & Wild Rice, Chicken Noodle and Sizzlin' Chicken Tortilla. The soups are available in 24oz refrigerated plastic tubs and also in a hot ready-to-eat format.

EVERETT CULINARY CAMPUS

The Everett Culinary Campus, which is now a state-of-the-art soup-making facility, was officially opened in April 2007. Mark Sarvary, President of Campbell's North America, said, "StockPot has been, and will continue to be, an integral part in the future growth of Campbell's Soup Company. When Campbell's acquired StockPot nearly a decade ago, we believed there was significant potential to increase the presence of premium soup at retail and today premium soup is one of our company's key strategies. Campbell's mission is to build the world's most extraordinary food company by nourishing people's lives, everywhere and every day. This state-of-the-art facility is an environment where our chefs and employees can do just that."

The facility, which was built in the South Everett Seaway Business Center, has a workforce of over 400 and is more than double the size of the older Woodinville facility.

RELOCATION

In April 2005, Campbell's reached an agreement with King County to relocate the Woodinville facility in order to make way for the Brightwater Treatment Plant, which was planned to be built in Snohomish County. StockPot initially appealed the Brightwater project's environmental impact statement, but withdrew the appeal in July 2004 when the county agreed to a relocation package.

The lucrative incentive / compensation package was developed between Campbell's and King County so that the manufacturer would relocate operations and stay in the area.

The move allowed Campbell's to develop a modern plant while allowing the older site to be used for a water treatment facility thus increasing the sewerage capacity for new home building in Woodinville.

INCENTIVES

Campbell's StockPot received $23.45m in relocation incentives. This included: $7.28m for its past building improvements and $16.17m for relocation, replacement and re-establishment expenses within the local area. If the company had relocated elsewhere, it would have only received $12.78m in compensation.

King County also delayed construction at the treatment plant site until July 2006 and committed to allowing StockPot to remain at the Woodinville site until as late as July 2007.

As part of the agreement, StockPot must invest at least $35m in a new culinary campus and the new location is required to maintain employment at levels comparable with those at the current site.

Should StockPot fail to maintain its job base during the first five years of operation at a new local location, it would forfeit up to $5m of the settlement.

PLANT CONSTRUCTION

Engineering and architectural services for the new Campbell's StockPot 18-acre Culinary Campus were provided by The Dennis Group, LLC. Construction was carried out by Panattoni Construction, Inc. The Seaway Business Center, where the new plant is located, is owned by Panattoni Development Co. The design of the new facility will allow for easy expansion in the future.

To control odours from the cooking of meats, onions and other ingredients, Campbell's StockPot have also fitted a Tri-Mer 40,000cfm packed bed scrubber. Tri-Mer packed tower systems have a dual tower design, with packing depth determined by odour composition and the specified efficiency. Systems are engineered for maximum flexibility: if a process changes, a change of feed chemical is generally all that’s required