Barry

Barry Callebaut, Zurich-based leading manufacturer of high-quality chocolate and cocoa products, has opened its first cocoa application centre in Asia Pacific in Pasir Gudang, Johor, Malaysia, in May 2015.

The centre was established with an aim to develop individual product solutions and innovations that are customised to the changing tastes of the consumers.

The project is a part of the company’s plans to expand its global research and development capabilities, which include 18 chocolate academy centres, 12 application centres and 19 pilot plants.

Prototype and concept development is provided by the centre, as is product and process troubleshooting, sensory evaluation to industrial customers and technical assistance and training for cocoa products and ingredient research.

Location of the cocoa application centre



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The cocoa application centre is located in Pasir Gudang industrial town, which is situated 35km east of Johor Bahru, Malaysia. It is located adjacent to one of the company’s biggest cocoa factories in Asia Pacific.

The centre is strategically located close to the existing cocoa factory, which facilitates supply of cocoa ingredients including liquor, butter and powder. Further, the sensory experts at the factory will facilitate frequent testing and tasting that are required to create new products, applications and processes.

Facilities and equipment at Barry Callebaut’s cocoa application centre

A total investment of $200,000 was used to construct the cocoa application centre. The facility features state-of-art equipment, a demo kitchen, work space areas and a small-scale production line.

The centre’s initial focus will be on confectionery, beverage, ice cream and bakery applications and the potential offered by cocoa ingredients in the products. It will further build its capabilities in colour, flavour, matching and enhancement of the products.

"The centre was established with an aim to develop individual product solutions and innovations that are customised to the changing tastes of consumers.quot;

The facility draws the expertise and resources of the company’s strong global research and development capabilities. Products will be developed according to the tastes of the consumers in Asia Pacific, who, according to the company, are looking for more sophisticated flavours and colours. Use of cocoa in the products makes it possible to create new flavours and colours.

Those at the centre will also work closely with industrial customers to develop unique, delicious, and visually-appealing products.

Barry Callebaut in Asia Pacific

Barry Callebaut has four application centres and nine chocolate and cocoa factories in Asia Pacific. Its Cocoa Research Centre in Selborne Estate in Pahang state, Malaysia, conducts research on cocoa-related inter-cropping, pest and disease management, and soil management to promote increased productivity and biodiversity at cocoa farms.

Marketing commentary on Barry Callebaut Group

Barry Callebaut is the world’s leading manufacturer of high-quality chocolate and cocoa products with annual sales of approximately $6.5bn. The group has 50 production sites across Europe, Africa, North and South Americas, and Asia Pacific, and employs 9,300 people.

From sourcing the raw material to processing cocoa beans to producing fine-quality chocolates, the group takes care to deliver the finest quality products.

Under two brand names, Callebaut and Cacao Barry, the company serves the entire food industry from industrial food manufacturers to professional chocolate users.