Unilever and Hubbub initiate Joint Ambition for a Zero Food Waste Britain

Global consumer goods company Unilever has joined hands with social enterprise charity Hubbub to launch a new initiative known as Joint Ambition for a Zero Food Waste Britain.

Supported by The Waste and Resources Action Programme (WRAP), the initiative has been developed after conducting consultations with approximately 240 organisations, as well as through public polling conducted with approximately 2,000 households.

It aims to address food waste issues at a consumer, business and policy level.

The Joint Ambition is built on five core principles, namely collaboration between organisations from all sectors to reduce household food waste, communication and create awareness among people for a wider environmental, social and financial impact of food.

The remaining principles are aimed towards the skills and knowledge required to enable people to get maximum value from food, and consistency for food waste collection systems across the UK.

Unilever UK sustainability director Charlotte Carroll said: “As a food manufacturer, we understand that more needs to be done to address avoidable food waste, especially as in the UK alone, one fifth of struggling families experience food poverty.

“That’s why, through our Joint Ambition, we are taking collective action to drive lasting transformational change in this area.

“We will be delivering a series of consumer campaigns via our much-loved brands, including Wall’s, Knorr and Hellmann’s.”

In order to bring the initiative to life, Unilever and Hubbub launched their campaign to inform holiday-goers on how to make the most their leftovers.

Both the companies hope to gain support from a wide range of organisations to help develop fresh messaging on food waste and to run engaging campaigns.

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Image: Unilever and Hubbub, with the support of WRAP, launched its Joint Ambition for a Zero Food Waste Britain. Photo: courtesy of Unilever UK.