SFA and FMI partner to strengthen speciality food industry


US-based Specialty Food Association (SFA) has partnered with Food Marketing Institute (FMI) to focus on the $127bn specialty food  category.

The new partnership aims to strength business development, and increase understanding of the growing speciality food industry through food safety training.

SFA represents a community of food artisans, purveyors, importers and entrepreneurs, while FMI advocates on behalf of the food retail industry.

SFA president Phil Kafarakis said: "Speciality foods outpace their non-specialty counterparts in nearly every category, presenting a unique opportunity for a wide variety of retailers and foodservice operators to increase sales.

"Our partnership with SFA is supported by a responsible commitment to evolve and explore new territory that keeps the shopper's confidence top of mind."

"SFA looks forward to partnering with FMI in business-building programmes with our respective members. We believe this strategic partnership will have a positive impact throughout the industry."

The SFA's Summer Fancy Food Show will be used as the platform to launch the SFA-FMI partnership.

FMI president and CEO Leslie Sarasin said: "Consumer trends point to continued speciality and organic growth, so it's imperative that the food retail industry meet this consumer need while making the necessary investment to secure the food supply by building trusting relationships with speciality product trading partners."

"Food retailers are well positioned within their customers' circle of trust when it comes to food safety and supporting shoppers' health and wellness goals, so our partnership with SFA is supported by a responsible commitment to evolve and explore new territory that keeps the shopper's confidence top of mind."

FMI will also share trends in food safety, with a focus on the new technology that affects food safety, brand protection and consumer confidence.