Pepperidge Farm, a provider of bakery products and frozen foods, has opened a $30m innovation centre at its headquarters in Norwalk, Connecticut, US.
The 34,000ft² innovation centre features a pilot plant with product development and testing lines; culinary kitchens; scientific labs; and meeting rooms.
The centre is environmentally friendly, LEED-certified (Leadership in Energy and Environmental Design), and uses a range of energy efficiency, water conservation and daylight harvesting techniques, the company said.
Campbell Soup, the parent company of Pepperidge Farm, noted that the project is part of its plan to boost growth and innovation in its Global Baking and Snacking portfolio - its second-largest reporting segment.
The Global Baking and Snacking segment, which includes Pepperidge Farm in the US and Arnott's Biscuits in Australia, reported a 2% increase in sales to $2.193bn in fiscal 2012.
Campbell Soup president and chief executive officer Denise Morrison said the company is committed to generating profitable net sales growth through consumer-focused innovation.
"Our investment in the new Pepperidge Farm innovation centre will help accelerate the rate of new product development across our Baking and Snacking portfolio," Morrison added.
The innovation centre, which has been designed by The Dennis Group of Massachusetts and Perkins Eastman of Connecticut, is an extension of Pepperidge Farm's headquarters and connects to the primary building through a glass enclosed walkway.
The overall project includes a further extensive upgrade of Pepperidge Farm's headquarters, following which it will feature approximately 115,000ft² of office and research and development space.
Pepperidge Farm offers bakery products, cookies, crackers and frozen foods, and its leading brands include Sausalito and Milano cookies, Goldfish and Baked Naturals crackers, and Pepperidge Farm Swirl baked breads, among others.
Image: Pepperidge Farm expects the innovation centre to accelerate the rate of new product development. Photo: courtesy of Pepperidge Farm.