Canadian meat packing food processor Olymel is planning to start the production of fresh sausages at its Red Deer plant in Alberta.

The company will also transform a portion of its pork processing plant to cater to the Western Canadian market.

The conversion works at the facility is expected to begin later this month with an investment of C$2m ($1.54m). The scope of the project includes upgraded refrigeration facilities and new equipment in a separate section of the plant.

“The new section for fresh sausage production at the Red Deer plant is an integral part of an investment plan directed at greater penetration in the Western Canadian market."

The partial facility transformation will also create 20 new jobs, which will add to the existing workforce of more than 1,400 employees.

Olymel president and CEO Réjean Nadeau said: "Thanks to this strategic investment, the Olymel Red Deer plant in Alberta is diversifying its local activities and enabling it, among other things, to add value to some of its raw materials.

“The new section for fresh sausage production at the Red Deer plant is an integral part of an investment plan directed at greater penetration in the Western Canadian market to meet growing demand for sausage products manufactured in Canada.”

The addition of new line at the Red Deer facility will reduce transport transit times for the Western Canadian market and enable consumers to access food products with a better shelf-life.

The new development will also allow the company to further enhance its business base and offer a wide range of food products for the Western Canadian market.