Naturex to expand product portfolio in US

Naturex, a global manufacturer and marketer of natural specialty ingredients for the food industry, is planning to expand its portfolio of offerings with the launch of its new nutrition prototype based on organic moringa powder called Moringamulti, in March this year at the Engredea trade show in the US.

The company claims that its Moringamulti contains a complete spectrum moringa powder, which has been standardised to 1% Omega 9 and 600ppm vitamin E.

The product would also feature whole acerola powder, and mushroom powder that has been standardised to 5,000IU/g of vitamin D.

Naturex marketing director for Nutrition and Health Timothée Olagne said: “Sales of organic products in the US have been enjoying steady growth for several years now and they have reached a tipping point that has taken organic into the mainstream.

“The organic market is strategic for Naturex as it is at the center of our mission to bring cleaner, healthier and more nutritious natural ingredients to market.

“We are very well positioned and we will continue to develop our organic range of natural colors, functional botanical extracts and fruit and vegetable based ingredients.”

Naturex added that all the ingredients that have been used in the concept product have been certified USDA organic.

Olagne further said: “As a result of our cross-market expertise, Naturex can offer an extensive range of organic ingredients for all kinds of food, beverage and nutraceutical applications.

“With demand for organic products rising fast in the US, there has never been a better time to explore how natural organic ingredients from Naturex can help you to tap into this trend successfully.”

The company’s decision to introduce its new product has been influenced by the growing demand for the organic food in the US market.

Naturex has been offering organic botanical extracts, natural colours and fruit and vegetable powders that are used in a wide range of food applications.