Lightlife products get Non-GMO Project Verified seal

US-based Lightlife has announced that all its plant-based products have achieved the Non-GMO Project Verification seal.

The company will now display the butterfly seal across all products.

Lightlife’s latest initiative is aimed at addressing the growing demand for the GMO labelled products.

Lightlife marketing vice-president Brad Lahrman said: "Consumers have valid concerns about GMOs and achieving Non-GMO Project Verification across our entire line of products helps them shop with confidence and make a choice.

"With the Non-GMO Project Verified seal on the pack, which is really the gold standard in non-GMO labelling, consumers can easily identify Lightlife products as non-GMO at the shelf."

Consumers will now be able to readily identify Lightlife's Non-GMO Project Verified products in the produce, dairy and frozen sections at grocery stores across the US.

Non-GMO Project executive director Megan Westgate said: "We're thrilled to add the entire Lightlife product line to our growing list of Non-GMO Project Verified products.

"Our goal is to provide consumers with the information they need to make the most educated choices about what they feed themselves and their families. Lightlife and its entire line of plant-based meat products have met our standard and now bears our trusted seal."

The verification seal by the Non-GMO Project indicates that a product has been produced according to best practices for GMO avoidance, including independent testing of at-risk ingredients.