Kraft Heinz and Oprah Winfrey partner to launch new food line
Global food company Kraft Heinz has partnered with American celebrity Oprah Winfrey to introduce a new line of refrigerated soups and sides.
Comprising four soups and four sides, the new O, That’s Good! range will be the first series of products by the Mealtime Stories joint venture (JV) between Kraft Heinz and Winfrey.
The company claims that the range has been produced using real ingredients and are free from artificial flavours or dyes.
Winfrey said: “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it to your family.”
The new product line-up will be available across all grocery stores in the US from October.
Kraft Heinz US marketing, innovation, and research and development senior vice-president Nina Barton said: “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.
“Refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”
The soups will be sold for a suggested retail price (SRP) of $4.99 and sides for $4.49, and 10% of Mealtime Stories’ profits will be equally split between charitable organisations Rise Against Hunger and Feeding America to support the fight against hunger.
Image: Kraft Heinz and Oprah Winfrey collaborate to create new food line, O, That's Good! Photo: courtesy of Kraft Heinz.