Korys acquires textured meat alternatives producer Ojah


Investment firm Korys has acquired the Netherlands-based textured meat alternatives producer Ojah for an undisclosed amount.

Ojah was established in 2009 to commercialise a process of ‘texturing’ vegetable proteins by using a ‘clean label’ high-moisture extrusion (HME) technology.

The textured meat alternatives are claimed to be gluten-free, 100% plant based (non-GMO), rich in proteins, low in fat and salt, as well as high in fibre.

These products are sold under the Beeter and Plenti brands in domestic and international markets respectively.

Ojah co-founder and CEO Frank Giezen said: “The participation of Korys gives us the opportunity to accelerate our international business growth while maintaining our high standard in business ethics, sustainable and clean label production and highest product quality and taste.

“With the support of Korys, we believe that the existing relations with our customers and partners will be strengthened and new international partnerships will be established.”

Ojah said it will continue to focus on its ingredient branding strategy, in addition to the co-creation and further development of new plant-based innovations.

It also anticipates an expansion of its current production facility in the country, which opened in 2011.

"This partnership will allow Ojah to achieve its ambitious growth plans and boost the regional economy."

As part of the acquisition, Korys purchased shares of Ojah from PPM Oost, StartGreen and Holland Food Ventures.

PPM Oost director Marius Prins said: “Together with private investors, we have had a vested interest in this company from late 2010 till now, six years later, it is a true leader in its domain.

“The investment by such a renowned investor such as Korys is testament to their ambitions and this partnership will allow Ojah to achieve its ambitious growth plans and boost the regional economy, as well as the job market throughout the province.”


Image: Ojah's textured meat alternatives are claimed to be gluten-free. Photo: courtesy of Korys.