Haribo Group to build new manufacturing facility in Wisconsin, US


US-based confectionery company Haribo is to construct a manufacturing facility in Kenosha County, Wisconsin.

The company has been in the fruit gum and liquorice manufacturing segment since 1920.

Haribo Group managing partner Hans Guido Riegel said: "The decision to build a manufacturing facility in Wisconsin is of great importance for the Haribo Group.

"Haribo of America is the fastest growing sugar confectionery business in the USA, hence the strategic importance of our manufacturing facility to commence production in 2020."

Founded by Hans Riegel, the company offers products such as Gold Bear that was created by its founder.

"This location provides ideal conditions to further grow Haribo's successful business in the USA."

Haribo America executive vice-president and COO Rick LaBerge said: "Haribo has already been in the process of selecting a location for a first manufacturing facility in the USA for several years. In an elaborate process, we have examined many different sites. We are very excited to announce this important decision today."

More than 100 million Gold Bears are currently produced worldwide on a daily basis.

Haribo America executive vice-president and CFO Wes Saber said: "As we are embarking on building one of the largest facilities in the confectionery industry, this location provides ideal conditions to further grow Haribo's successful business in the USA."

Haribo currently owns 16 production facilities across Europe and has a workforce of nearly 7,000 people worldwide.