Grupo Bimbo enters Ecuadorian market with Supan deal

Mexican baking company Grupo Bimbo has entered the Ecuadorian market with an agreement to acquire bread maker Supan.

The deal forms part of the company’s strategy to strengthen its presence in the Americas.

Supan runs two production plants in Guayaquil and Quito, with around 900 employees.

The purchase includes the Supan, Bimbo, Grile, Braun, Dulzones, Rey-pan and Pansol brands in the packaged bread, buns and sweet baked goods categories.

Grupo Bimbo expects the business to generate sales of over $57m and adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of $6m.

The latest deal follows the company’s acquisition of Maple Leaf Foods’ bakery business Canada Bread in May this year.

With operations in the Americas, Asia and Europe, Grupo Bimbo generated $13.8bn in sales last year.

The company manufactures sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products.

It operates 144 plants and has more than 1,600 distribution centres in 19 countries.

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Image: Grupo Bimbo forays into the Ecuadorian bread market. Photo: courtesy of phasinphoto at FreeDigitalPhotos.net.