Godiva partners with Sainsbury’s to launch Masterpieces chocolate collection in UK

Global chocolate products manufacturer Godiva has partnered with Sainsbury’s to launch its new Masterpieces chocolate collection across 500 stores in the UK.

The new Masterpieces collection will feature Godiva’s three signature chocolates, including the iconic Dark Chocolate Ganache Heart, Milk Chocolate Caramel Lion, and Milk Chocolate Hazelnut Oyster.

Sainsbury’s Impulse category manager Rachel Clark said: “We’re committed to offering our customers an even greater choice of delicious, differentiated food in our stores.

“Godiva is a leading, premium chocolate brand and the partnership we’re announcing today is a great example of how we’re innovating in our stores to bring our customers an exciting choice of high-quality products and brands that many won’t be able to find anywhere else.”

“We’re committed to offering our customers an even greater choice of delicious, differentiated food in our stores."

In addition to the Masterpieces, Godiva will also offer a wide range of Godiva Tablets and Gifting boxes, crafted with premium Belgian chocolate.

On a global scale, Godiva will be partnering with retailers in North America, China, UK, Netherland, Sweden, Turkey and Saudi Arabia during the first year of launch.

Pladis UK and Ireland managing director Jon Eggleton said: “Godiva combines nine decades of traditional chocolate artistry with the latest innovation to offer a sensory experience that is loved by consumers worldwide.

“We are confident this launch will delight discerning UK chocolate lovers.”

The launch is reported to be part of Godiva’s ambition to become a $2bn brand over the next five years, by expanding its presence in the premium global chocolate market and doubling chocolate sales.

Godiva is part of the Pladis group, a global biscuit and confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas.

Image: Godiva launches new chocolate collection. Photo: courtesy of Godiva.