Frutarom Natural colours business unit has introduced Bright’n Free Red Rosy, an all-natural red colour range for plant-based meat analogues.

Bright’n Free Red Rosy has been launched by the company in order to cater to the growing demand for vegan eating. It is Kosher-certified and available in a palm-free form.

Frutarom Natural Colors Europe Technical Sales director Thierry Gay said: “We help food manufacturers develop meat analogue products by offering customised solutions of natural red colouring, enabling ‘free-from’ and clean-label products that address a range of consumers who prefer to adopt healthier eating habits.”

"The new red colour range is claimed to be derived from simple, natural vegetable sources, and contains a concentration of squeezed plant juices rich in the natural antioxidant pigment anthocyanin."

The company explained that its Bright’n Free Red Rosy colour line has been optimised for vegan and vegetarian meat analogue applications. It is suitable for food items such as grilled, raw-cured, and par-cooked vegetarian sausages, as well as other foods undergoing a long cooking process.

The new red colour range is claimed to be derived from simple, natural vegetable sources, and contains a concentration of squeezed plant juices rich in the natural antioxidant pigment anthocyanin.

Gay further added: “We identified a natural source of anthocyanin that is less pH-sensitive. It is important to regulate the pH of the meat or meat analogues at around 5.3, otherwise, it turns bluish.

“The main challenge in colouring plant-based meat analogues is to find the right balance between heat-stability and maintaining the desired shade of colour. Most existing natural solutions are based on red beet colours, which are not the typical red consumers expect in meat substitutes.”


Image: Frutarom’s Natural Vegan Red. Photo: courtesy of Frutarom.